Alce Identity

Alce is a Méxican brewer that produces a range of alcoholic and non-alcoholic drinks, their primary focus being ginger ale. The Brand identity is made up of a simple alce (Elk) icon, friendly logotype and simple color coding system.
The bottle labels are glued in 3 separate parts to encourage the reuse of the logo and flavour labels when possible – with the third label, related to batch information being finished by hand thus giving a sense of age and character to every bottle.